The brand identity for the park “Kudykina Gora”
The brand identity for the park “Kudykina Gora” in the Lipetsk region — on an area of 500 hectares there are not only guest houses and places for walking, but also sculptures of fairy-tale ancient Russian characters, such as Gorynych or the Three Bogatyrs, there are modern buildings in new Russian style and a platform for master classes and quests. The task was to develop branding that would reflect the diversity of objects and characters within the park. It was necessary to bring various-scale wooden, metal, and gypsum structures, as well as architecture in both ancient Russian and neo-Russian styles, even the park's animals, under a unified stylistic concept. Additionally, the new elements needed to seamlessly blend into the park's landscape.
The search for a visual image began with the main symbol of the park — the statue of Gorynych, which it was decided to use as a logo. The logo is a stylized figure of Gorynych, inscribed in a square grid.
Other objects were created using the same principle.
The branded color scheme is bright, aimed largely at a young audience, emphasizing the fabulousness of the place. This range contrasts well with the calm, monochrome buildings of the park.
The search for a visual image began with the main symbol of the park — the statue of Gorynych, which it was decided to use as a logo. The logo is a stylized figure of Gorynych, inscribed in a square grid.
Other objects were created using the same principle.
The branded color scheme is bright, aimed largely at a young audience, emphasizing the fabulousness of the place. This range contrasts well with the calm, monochrome buildings of the park.
Category: Brand Identity
Year: 2023
NAVIGATION SYSTEM
Various navigation elements include distance indicators to objects on metal plaques. These plaques feature a character or object, its name, an arrow indicating direction, and the distance to it. As you approach the object, the character on the plaque increases in size.
Another navigation option involves several wooden four-sided pointers on a pole.
Another navigation option involves several wooden four-sided pointers on a pole.
HOTEL PRODUCTION
Hotel merchandise is necessary as there are wooden guest houses and a hotel complex with rooms within the park. This includes stickers for suitcases, door signs for room numbers, luggage tags, keys for guest houses, and cards for hotel rooms. Also, the reception door decoration.
SOUVENIR MERCHANDISE
Various souvenir merchandise, such as shopping bags, mugs, and children's t-shirts. Badges for staff. Gift bags. Bracelets for quests, festivals, and masterclasses. Badges. Wooden toys with branded tags. Tickets for quests, festivals, and park excursions.
POLYGRAPHY & DOCUMENTATION
Informational brochure with event details on one side and a park map on the other. The map caters to both the spring-summer and autumn-winter seasons.
Business documentation includes branded folders, letterheads, business cards, and stickers.
WEBSITE
Website adapted for both computer and mobile versions.
